Direct senior access
The person shaping the strategy stays close to the decisions, feedback, and execution.
About True Reach Media Group
A senior-led partner.
Built for the work.
Founder and chief content strategistBrandon López
Senior strategy.
Still in the room.
Brandon López is an award-winning media and communications executive with more than 13 years of experience across national news, travel, lifestyle, and executive communications.
Before founding TRMG, Brandon led social strategy and production at ABC News / GMA3, served as Director of Content Strategy and Interim Vice President of Communications at Travel + Leisure, and held digital leadership roles across NBCUniversal and Hearst.
TRMG was built around a simple frustration: clients are often sold senior thinking and then handed off to junior execution. Here, the strategic relationship continues through the work.
View Brandon on LinkedInHow TRMG worksThe operating principles
Clear thinking.
Connected to execution.
Premium does not mean vague. It means experienced judgment, a clear recommendation, and work that is built to function in the real world.
Editorial judgment
Every idea is evaluated for audience value, platform behavior, brand fit, and business relevance.
Useful systems
The work is designed to be repeatable—so the strategy survives after the meeting ends.
Keep exploringProof and context
Ready to start?