
Good Morning America / ABC News
Translate the pace, authority, and range of a daily national television show into platform-native content that could reach new audiences and support revenue.
Led social strategy and content production across news, health, lifestyle, entertainment, and breaking moments while building repeatable short-form formats and more editorial paid integrations.
Grew TikTok beyond 1.2 million followers, increased video views 314%, increased engagements 372%, increased production 150%, and contributed to $3 million in year-over-year revenue growth through the revamped paid-integration strategy.


