Selected work

Different clients.
One standard.

Case studiesStrategy into execution

The decision behind
the deliverable.

These stories trace the thinking behind the work: the challenge, the strategic decision, and the impact that followed. The collection includes TRMG engagements alongside selected examples from Brandon López’s prior leadership at Good Morning America / ABC News.

Blue-lit Good Morning America studio with vertical social video screens
01Prior leadership experience · National media

Good Morning America / ABC News

Challenge

Translate the pace, authority, and range of a daily national television show into platform-native content that could reach new audiences and support revenue.

Approach

Led social strategy and content production across news, health, lifestyle, entertainment, and breaking moments while building repeatable short-form formats and more editorial paid integrations.

Impact

Grew TikTok beyond 1.2 million followers, increased video views 314%, increased engagements 372%, increased production 150%, and contributed to $3 million in year-over-year revenue growth through the revamped paid-integration strategy.

Luxury Major Food Group dining room framed by blue editorial lines
02TRMG work · Luxury hospitality

Major Food Group

Challenge

Extend premium in-person dining and event experiences into social storytelling without losing the exclusivity and polish of the brand world.

Approach

Produced elevated social-first content and premium event coverage across Carbone, Torrisi, ZZ’s Club, and Mario Carbone.

Impact

Created digital storytelling designed to carry the energy and detail of the in-person experience onto social platforms.

Luxury modern home and founder Harrison Polsky in a dark blue editorial composition
03TRMG work · Founder brand

Harrison Polsky

Challenge

Build a personal brand for a luxury homebuilder that matched the caliber of the homes he creates.

Approach

Developed a complete system spanning positioning, messaging, visual identity, Canva and CapCut templates, and a repeatable content strategy.

Impact

Created a polished brand infrastructure designed to help Harrison communicate his expertise with greater clarity, consistency, and authority.

Comedian Nicky Paris beside a phone filming setup on a dark stage
04TRMG work · Creator strategy

Nicky Paris

Challenge

Create a content system a touring comedian could maintain around a live performance schedule.

Approach

Built content pillars, batch-filming workflows, weekly planning, creator coaching, and repeatable video concepts.

Impact

Created a scalable system intended to make consistent content production faster, easier, and more strategic.

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