Results and measurement
Proof matters.
So does context.
Selected resultsABC News / GMA3
Built to perform
at scale.
These metrics were achieved during Brandon López’s tenure leading social strategy and production at ABC News / GMA3. They demonstrate prior leadership experience and are not presented as TRMG client results.
Results vary by client, audience, market, investment, execution, and starting point. TRMG does not promise a predetermined reach, follower, engagement, lead, or revenue outcome.
How we evaluate the workMore than follower count
Measure what the strategy
was built to change.
The scorecard should follow the business goal. A visibility program, an executive reputation strategy, and a revenue campaign should not be judged by the same isolated metric.
Reach + discovery
Whether the right people are finding the brand through views, audience growth, search behavior, and distribution.
Attention + engagement
Whether content earns meaningful watch time, retention, saves, shares, comments, and repeat attention.
Consistency + capacity
Whether the team can produce and publish stronger work with a clearer rhythm, better workflow, and less friction.
Business contribution
Whether social supports the goal that matters—from reputation and demand to leads, partnerships, revenue, or another defined outcome.
Selected TRMG outcomesClient work
Useful change.
Built into the work.
Not every engagement should be reduced to a public vanity metric. These examples show the operational and creative outcomes the work was designed to produce.
Premium social storytelling
Major Food Group
Elevated social-first content and event coverage designed to extend the detail and energy of Carbone, Torrisi, ZZ’s Club, and Mario Carbone into digital channels.
Founder brand infrastructure
Harrison Polsky
A complete positioning, messaging, visual, template, and content system designed to make a luxury homebuilder’s expertise clearer and more consistent.
Repeatable creator system
Nicky Paris
Content pillars, batch workflows, weekly planning, coaching, and reusable concepts built around the realities of a touring performance schedule.
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